ASICS, a name synonymous with innovation and performance in the athletic footwear industry, has taken a bold leap into the skateboarding realm, infusing its rich history and cutting-edge technology into a line designed for the modern skateboarder. Founded in 1949 by Kihachiro Onitsuka, ASICS started with a mission to foster youth health through sport. This foundation, built on innovation, commitment, and craftsmanship, has propelled ASICS into becoming a global leader in sports performance footwear.

A Legacy of Footwear Technology

ASICS stands out through its dedication to advancing athletic footwear technology. With pioneering innovations like the GEL™ cushioning system, ASICS has set industry standards for comfort and performance. This technology, designed to absorb impact and protect athletes, has been seamlessly integrated into ASICS Skateboarding shoes, ensuring skaters receive unparalleled support and durability amidst the rigors of the sport.

ASICS Skateboarding Team and Gino Iannucci

At the heart of ASICS Skateboarding's rise is the legendary skater Gino Iannucci. His involvement reflects the brand’s commitment to authenticity and excellence in the skateboarding domain. Iannucci, known for his smooth style and innovative approach to skateboarding, resonates with ASICS' ethos of pushing boundaries and pursuing perfection. The collaboration between ASICS and a figure as pivotal as Iannucci signals the brand's deep understanding of skate culture and its dedication to supporting athletes with footwear that meets their specific needs.

ASICS Skateboarding marks a dynamic intersection between athletic performance and skateboarding resilience, heralded by a lineup that respects the sport's rich culture while advancing its technological boundaries. With Gino Iannucci leading the charge alongside ASICS team riders Shay Sandiford, Kieran Woolley, Akwasi Owusu, Emile Laurent, Brent Atchley, Kyota Umeki, Susie Heath, Evan Wasser, Luca Hirata and the Japanese brothers Yuta Ishizuka and Takuya Ishizuka, ASICS is set to leave a lasting mark on the skateboarding community.

Current Footwear Lineup: Vickka Pro and Japan Pro Models

In the realm of skateboarding, ASICS introduces standouts like the Gel-Vickka Pro and Japan Pro models. Available now, the Vickka Pro offers a resilient suede construction, mesh underlays for breathability, and the iconic GEL™ technology for superior cushioning, making it a go-to choice for skaters seeking support and style. Set to release in June, the Japan Pro, takes inspiration from ASICS’ heritage, blending vintage aesthetics with modern technology. Its sturdy build and adaptive cushioning system cater to the diverse demands of skateboarding, proving that performance and fashion can coexist on the deck.

Whether you're a seasoned skateboarder looking for footwear that can keep up with your adventures or a fan of ASICS' legacy eager to see how the brand translates its ethos into the skateboarding world, ASICS Skateboarding promises performance, comfort, and style in equal measure. Dive into the world where every leap, flip, and slide is backed by innovation with ASICS Skateboarding.

ASICS Skateboarding is available in Boardertown stores nationwide and online from boardertown.co.nz now.