Patagonia was started in 1973 by Yvon Chouinard, a rock climber and outdoor enthusiast. Yvon was frustrated with the poor quality of climbing gear that was available at the time, so he began making his own climbing gear and selling it to fellow climbers. The business was initially called Chouinard Equipment, and it focused on selling climbing gear and clothing. Over time, the company evolved and expanded to offer a wider range of outdoor clothing and gear for activities such as surfing, skiing, and snowboarding.

Throughout its history, Patagonia has been known for its commitment to environmental activism and sustainability, and it has made significant investments in environmental causes. In addition, the company is a certified B Corp, meaning that it meets high standards of social and environmental performance, accountability, and transparency. Patagonia has also been a leader in promoting responsible labor practices, and it was one of the first companies to adopt fair trade labor standards.

Patagonia's range has expanded to include a wide range of high-quality outdoor clothing and gear, and some of its best-selling products include:

Fleeces
Patagonia's popular line of fleeces, including the classic Synchilla fleece, is popular for its warmth, durability, and versatility.

Jackets
Patagonia's line of jackets, including the iconic Torrentshell rain jacket, is popular for its waterproofing and breathable fabric technology.

T-Shirts
Patagonia's collection of t-shirts are made from recycled and sustainable materials where possible. The best selling P-6 Logo Tee boasts Patagonia's lowest carbon footprint and is made from 100% recycled materials and PVC and pthalate-free inks.

Pants
Patagonia's line of pants, including the popular Baggies and Quandary pants, is popular for its comfortable fit, durability, and versatility.

Outerwear
Patagonia's range of snowboard outerwear draws on it's outdoor heritage, utilizing materials like Gore-Tex to ensure the highest possible protection from the elements.

Backpacks & Accessories
Patagonia's line of backpacks, including the popular Black Hole line, is popular for its durable and waterproof fabric technology.

Patagonia continues to be recognized as one of the world's most responsible and sustainable outdoor clothing brands, combining a passion for creating premium outdoor products with a desire to create positive change in the world through their focus on sustainability, environmentalism and activism.

Shop New Zealand's best range of Patagonia online and in Boardertown stores nationwide now.